Welcome

Hi! Thanks for visiting my website.

My professional work focuses on community development through the arts and, particularly, arts entrepreneurship.

I want to help artists have sustainable careers, thriving lives, and the opportunity to keep maturing artistically and spiritually. Because when artists thrive, communities thrive.

I currently live in Waco, Texas, after spending 14 years in New York City. I lived in Atlanta for most of my life before that.

Arts Entrepreneurship

My interest in arts entrepreneurship goes all the way back to childhood, where one of my earliest memories is performing in a one-girl production of “Little Red Riding Hood” on my carport. I was also the writer, director, and box office manager. I made tickets and sold one for a nickel to a neighborhood friend, but gave the nickel back to her after the show (I guess I was always destined for the non-profit sector…).

As an adult, I started several arts programs and businesses, including a family-oriented theatre company in Atlanta, the Arts Ministry at Redeemer Presbyterian Church in New York City (back when you could still find Tim Keller wandering the hallways), and an arts business incubator for Creative Waco (TX).

In my job at Redeemer, God opened up a passion in me for helping artists to thrive artistically and spiritually through helping them to acquire the skills to make their creative work financially sustainable. I heard many artists in NYC say that the way to make it to “the top of the heap” was to outlast everyone else.

I’ve studied arts entrepreneurship, policy, and leadership, at NYU, Columbia University, Lincoln Center, National Arts Strategies, Springboard for the Arts, and Mid-America Arts Alliance. I’m a member of the Society for Arts Entrepreneurship Education.

Directing

I have a BFA in acting from Baylor and an MFA in directing from University of Tennessee (Knoxville). I directed professionally in Atlanta for a dozen years, including founding and running a theatre for family audiences, before moving to New York City in 2002. While living in NYC I wasn’t pursuing directing, but I did manage to direct a few Equity staged readings and one fully-staged production, *mark, a solo performance of the Gospel of Mark, presented by Magis Theatre Company at world-renowned LaMama Experimental Theatre Company.

Today

My husband, Chuck, a professional guitarist, and I relocated to Waco, Texas, in July of 2016. I joined the staff of Creative Waco, the local arts agency, as Project Manager for Artist Professional Development. I developed and currently run the Greenhouse, a six-month mentoring program for new arts businesses, and I teach the theatre class at Bishop Reicher Catholic High School.

I’m proud to be involved with Artists Thrive, a project of the Tremaine Foundation. “Artists Thrive is a growing initiative offering activities, practices, language, visions and values of what it means to succeed and thrive as an artist – and what it means to have a thriving arts sector and, eventually, thriving communities.” Right up my alley.

Chuck and I are now planning to move back east sometime in the next year. The pandemic has made us long to be closer to our families (in Kentucky, Virginia, South Carolina, and Maryland), and Chuck really needs to be in a larger music market. We’re not sure yet where or when we’ll be going. Got any suggestions? 🙂

If you have any questions or thoughts, I’d love to chat. Feel free to email me through the Contact page.

Blessings,
Luann