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The book is 85% finished! I’ve got a bit more writing and rewriting to do and I’ll be collecting material for some crowd-sourced sections, but I can see the light at the end of the tunnel.
I had a great 3-hour meeting recently with two local brand strategists. Among other problems they could help with, I was completely at a loss for a title, which also meant that there wasn’t a cohesive theme running through the whole book. As the pros at this kind of thing, they quickly targeted key ideas that became the working title:
Luann Purcell Jennings 