Art is not free.

I’ve just started reading The Death Of The Artist: How Creators Are Struggling to Survive in the Age of Billionaires and Big Tech by William Deresiewicz (order here in paperback after 2/1/22 – DON’T get it from Amazon for the very reasons he writes about). It’s an amazing and terrifying book. For a moment I thought, “He’s saying everything I want to say so maybe I don’t need to write my book after all.” But I quickly realized that (1) not everyone would want to read his 368 pages and (2) my book is for a different audience anyway. So I’m still writing it. But I plan on quoting him extensively. 🙂 

Deresiewicz’ premise is that the basic financial exchange between audiences and artists has been broken by the internet, and (among other results) the common assumption is now that the arts are supposed to be free (or at least cheap). There are many reasons why that is an incorrect and dangerous assumption, but the main one is that art is not, and never will be, free TO MAKE. So why should it be free to consume? 

Here’s an excerpt from the (very rough) first draft of my book, about #1 of the three points in Luann’s Arts Business Paradigm. Since this paradigm is so much at the core of everything I talk about, I will get to #2 and #3 eventually here in the blog. But I tell my students that, even if they remember absolutely nothing else that I ever say to them, remember:

Art is not free

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