I typically agree with everything Seth Godin writes. Even saying “agreeing” with him sounds weird, because so much of what comes out of my mouth when talking about creative business comes directly from him.
But in his Sept 20 daily blog post (which I highly recommend you sign up to receive in your Inbox), he wrote something that made my heart sink:
Too often, we’re tempted to price things based on what they cost us to make. It’s more useful to price things based on what they’re worth to those that might want to buy them.Seth Godin, Labor and Value
Well, Seth, that sounds terrific and would definitely be “useful” if the things you’re making are already, actually, worth enough “to those that might want to buy them.”Continue reading “[much] Labor and [little] Value”